I Saved a Life in Less Than Two Minutes... Will You?

Take a moment and try to imagine what it would be like to live in one of the poorest countries in the world. Correction: Try to imagine what it would be like to live with a life-threatening disease in one of the poorest countries in the world. What would it feel like to know that without the proper medical care, death is imminent? Are you shuddering yet? You should be. This is the very real fate children living with diabetes battle in less fortunate countries.


Luckily, thanks to Roche Diabetes Care, these little tykes living with insulin-dependent diabetes will have access to life-saving insulin, giving them the chance to LIVE! In an effort to promote The Big Blue Test, a campaign aimed at raising awareness of the benefits of moderate exercise, Roche will be making a donation for every view of The Big Blue Test promotional video... up to $75,000!


The Diabetes Hands Foundation (DHF), Insulin for Life, and the Life for a Child program will be teaming up to provide insulin to children in the world's poorest countries. Just how far will $75,000 go? Ron Raab, President of Insulin for Life states,

“These donations go a long, long way. In places we assist, like Ecuador, less than 50 dollars keeps a person needing insulin alive for an entire year as it covers the transport cost for us to send the donated insulin.”

What if you were given the chance to save a child's life... would you help?